— The American Insurance Association is joining forces with the National Football League and other leagues to launch a public relations campaign against President Donald Trump, its president said Tuesday.
“It’s not just our position, it’s the position of the insurance industry,” AMA President and CEO Kevin Faulkner told reporters during a conference call.
The association, which has $1.4 trillion in assets and a market capitalization of $5.9 trillion, is offering to provide a total of $2 billion in advertising and other advertising support to the protests that began in cities around the country in early May and are continuing.
It also plans to spend more than $1 billion on media, including TV, radio and online advertising, Faulkson said.
The association has been pushing the idea of peaceful protests for months.
“Our role is to provide the American people with the information and tools they need to protect themselves,” Faulkners said.
“We’ve seen this with Trump, and we want to do it again.”
Faulkner said he expects the protests to turn violent.
“Violence is a very real possibility,” he said.
He also said the association would be providing free media coverage to the events.
Faulkson also said he was pleased to announce that the association will donate to the ACLU, a civil rights group, to help promote the protests.
He did not say how much the donation would cost or how the group would spend the money.
A statement from the NFL said the league “condemns the violence that has been demonstrated by demonstrators, including the use of deadly force, and our players and employees stand shoulder to shoulder with our police officers to protect the safety and well-being of our players, employees and fans.”
We condemn any actions that are inconsistent with our core values as a league, which is to support and respect all people regardless of their race, ethnicity, sexual orientation, gender identity, religion, national origin, age, disability, veteran status, or political affiliation.
“This is a time of heightened tension, and while the NFL is proud to stand shoulder-to-shoulder with our law enforcement partners, we remain committed to ensuring the safety of our fans and players.”
The league said it would not be commenting further.
The NFL did not immediately respond to a request for comment from The Associated Press.
The National Football Players Association did not respond to requests for comment.
Fulkson has been a vocal critic of Trump’s policies on immigration, trade and other issues.
He said during a recent conference call with members that the protests have become a “mess” and have “a chilling effect on the free flow of information.”
“We are seeing the president’s rhetoric become more and more extreme,” Faulkson said.
“The president and his supporters have been calling for a political solution to the problem.
They’ve been talking about an electoral solution.
That is not what the president said in this rally.”
Fulkons remarks come as Trump has been accused of inciting violence in Charlottesville, Virginia, last month.
Trump on Tuesday blamed a car that was driven by a man who was a supporter of white nationalist groups for plowing into a crowd of counterprotesters and killing a woman who was carrying a torch in the streets of the city.
The president on Monday signed a bill that requires businesses and institutions with more than 500 employees to allow their employees to assemble in public spaces, including those near the White House.